If you have a business in Houston, you will definitely benefit from having your website optimized for the search engines through SEO. But what is SEO and how can your business benefit from it?
Make Your Website Rank
SEO is basically the art and science of making your website rank for its most relevant and profitable keywords. While there are many search engines out there, the bulk of optimization work is targeted to rank on Google. This really isn’t surprising when you consider the fact that majority of the world’s inquiries are done on Google.
Although there are more Facebook users, the fact is that when people want to find things or businesses, they go to Google and look for information there. If you own a local business in Houston like a restaurant or a trucking service, we are 100 percent sure that your customers are looking for businesses like yours on Google. You will want to meet them halfway by ranking your website on the world’s largest search engine.
If you have done any marketing before, you already know that it’s hard to convince people to do business with you especially if you are just starting out. And no matter what type of marketing channel you use, the conversion rate usually hovers at just ten percent. On the other hand, if your business is found on Google, conversion rates usually shoot up to 25 percent. This is because searchers are already ready to try and buy as they were doing a search.
Aside from having a high conversion rate, one good thing about ranking in the search engines is that people automatically assume that your business is trustworthy, which goes a long way towards building your reputation in the community.
The way we see it, there are really just two ways to do SEO. It’s either you do it yourself or you hire a professional to do it for you.
If you want to learn, there are plenty of free resources out there that teach you how to rank your website, however, if you value your time and bottom line, you will hire professionals to do it for you.
Promote Your Business Online
Ask anyone who has ever done search engine optimization work and they will tell you that it is boring and repetitive work, and you could literally find yourself tied to the chair the whole day. The worse thing about it is that the results are not guaranteed. You could work on the website for a year and still have nothing to show for it.
If you owned the business, wouldn’t you rather work on promoting it in ways that you already know and you are seeing results from? So, when you are ready, go to google and search for seo expert in houston texas professionals in your area. Make sure to talk to at least three people before deciding on who to hire. Check their work portfolio. You should hire only people who are working on websites that are ranking on Google